BLPredict
Digital strategy for industrial startup
How to translate complex tech into a sales pitch that converts
Context
BLPredict had built excellent technology for predictive industrial maintenance, but their website wasn't converting: the messaging was too technical, overwhelming decision-makers instead of inspiring confidence.
Challenge: Reposition the platform for industrial decision-makers by simplifying the message, refocusing on business value (cost reduction, uptime optimization), and rebuilding the website with a B2B conversion strategy in parallel. The website needed to become a real sales tool.
Results
3.2%
Visitor to lead conversion rate
90+
Lighthouse score
Real
Sales tool (not just brochure)
- It became a real sales tool : Sales team now uses the site to support demos and close deals
- Clear positioning : Business value messaging understood by decision-makers
- Qualified leads : Better lead quality, higher conversion potential
- Confidence inspired : Professional design reflecting the quality of the technology
- Ongoing autonomy : Team can update content and add case studies independently
"I needed a flexible, elegant, engaging website that I could easily and quickly enrich. Koala Studio quickly understood my needs, was proactive with suggestions, and responsive to all my requests. TOP!"
Youssef
BLPredict
Technical solution
We designed a custom B2B WordPress site, optimized for conversion:
Key elements developed:
- → Clear positioning : Simplified message around benefits (failure reduction, cost optimization, anomaly anticipation)
- → Platform presentation : IIoT features (sensors, dashboards, alerts) with educational visuals
- → Industry use cases : Examples from chemical, food processing, logistics industries with quantified ROI
- → Conversion pages : Qualified contact forms, demo requests, whitepaper downloads
- → Responsive design : Optimal experience on mobile, tablet, desktop
- → Technical SEO : Optimized structure, B2B keywords, schema.org markup
- → Integrated analytics : Conversion tracking, traffic sources, visitor behavior
Tech stack
- → WordPress CMS : Editorial flexibility and client autonomy for evolving content
- → Industrial B2B design : Technical sobriety, credibility, decision-maker-oriented UX
- → Optimized performance : Load time < 2s, Lighthouse score 90+
- → Content strategy : Concrete use cases, quantified business benefits
Information
Client
BLPredict
Duration
6 weeks
Services
B2B digital strategy
Positioning & content
UI/UX Design
Sector
Technologies
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