B2B website for IIoT predictive maintenance platform
Context
BLPredict is a next-generation IIoT platform dedicated to predictive industrial maintenance. Their technology enables manufacturers to anticipate failures through intelligent sensors, real-time dashboards, and predictive analysis algorithms.
Challenge: At commercial launch, BLPredict needed a website capable of translating complex technology into business benefits understandable to industrial decision-makers (maintenance directors, production managers). The goal: inspire confidence, generate qualified leads, and lay the foundation for a scalable digital strategy.
Technical solution
We designed a custom B2B WordPress site, optimized for conversion:
- WordPress CMS : Editorial flexibility and client autonomy for evolving content
- Industrial B2B design : Technical sobriety, credibility, decision-maker-oriented UX
- Optimized performance : Load time < 2s, Lighthouse score 90+
- Content strategy : Concrete use cases, quantified business benefits
Key elements developed:
- Clear positioning : Simplified message around benefits (failure reduction, cost optimization, anomaly anticipation)
- Platform presentation : IIoT features (sensors, dashboards, alerts) with educational visuals
- Industry use cases : Examples from chemical, food processing, logistics industries with quantified ROI
- Conversion pages : Qualified contact forms, demo requests, whitepaper downloads
- Responsive design : Optimal experience on mobile, tablet, desktop
- Technical SEO : Optimized structure, B2B keywords, schema.org markup
- Integrated analytics : Conversion tracking, traffic sources, visitor behavior
Results
90+
Google Lighthouse score
< 2s
Average load time
3.2%
Visitor to lead conversion rate
- Clear positioning : Message understood by industrial decision-makers, positive client feedback
- Effective sales tool : Site actively used by sales team to support demos
- Qualified lead generation : Well-completed forms, declining bounce rate
- Editorial autonomy : BLPredict team autonomous for adding case studies and content
- Scalable digital foundation : Architecture ready for future evolutions (blog, client portal)
"I needed a flexible, elegant, engaging website that I could easily and quickly enrich. Koala Studio quickly understood my needs, was proactive with suggestions, and responsive to all my requests. TOP!"
Youssef
BLPredict
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