Event website and registrations for Backyard Ultra in Mauritius

Context

The Loop Backyard Ultra is a unique extreme endurance race in Mauritius: a "Backyard" format where runners must complete a 6.7 km loop every hour until only one runner remains standing. A radical mental and physical challenge that attracts ultra-runners from around the world.

Challenge: Create an event website capable of conveying the intensity and uniqueness of the race, while offering a smooth online registration system to manage participants and complex logistics information (course, rules, schedules, aid stations).

Technical solution

We developed a complete event platform based on Next.js for optimal performance and SEO:

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  Immersive website : Next.js and React for a smooth, fast user experience
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  Custom design system : TailwindCSS with strong visual identity reflecting the race's intensity
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  Registration system : Advanced form with real-time validation and payment processing
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  Optimal performance : Optimized images, lazy loading, Lighthouse score 95+

Features developed:

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  Online registrations : Complete form with validation, secure payment, and automatic confirmations
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  Course presentation : Interactive map, elevation profile, 6.7km loop details
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  Detailed rules : Backyard Ultra format explained, precise schedules, disqualification criteria
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  Participant list : Real-time display of registered runners with profiles
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  Mobile-first : Responsive design optimized for field consultation and mobile registrations
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  FAQ and logistics : All practical info (accommodation, aid stations, required equipment)
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  Strategic CTAs : User journey optimized to maximize registrations
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  Automatic emails : Confirmations, reminders, personalized pre-race information
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  Integrated analytics : Conversion tracking, traffic sources, user behavior

Results

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  Complete registrations : in 3 weeks (80 spots available, sold out)
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  0 cart abandonment : thanks to optimized and smooth registration funnel
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  Engaged community : spontaneous social media shares, word of mouth
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  Unanimous feedback : clear info, easy registration, immersive design