Complete SaaS platform for sports event organizers

Context

Organizing a running race involves a multitude of time-consuming tasks: managing registrations, validating supporting documents (licenses, medical certificates), collecting payments, communicating with participants, promoting the event... Without a dedicated tool, organizers juggle between Excel spreadsheets, emails, and disparate tools.

Challenge: Create an all-in-one SaaS platform enabling organizers to manage the entire lifecycle of a sports event, while offering runners a smooth registration experience and easy discovery of available races.

Technical solution

Runly is a complete SaaS platform built with a robust web and mobile stack:

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  Powerful backend : Symfony for reliability and complex business logic
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  Modern web interface : Vue.js for a reactive, intuitive organizer back-office
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  Native mobile app : Flutter for optimal iOS and Android runner experience
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  Secure payments : Stripe integration for registration collection
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  Database : PostgreSQL for performance and data integrity

Key features developed:

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  Complete registration management : Customizable forms, supporting document validation (licenses, certificates), participant exports
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  Bib fee collection : Secure online payments via Stripe, refund management and promo codes
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  Event promotion : Race marketplace with 100k+ monthly visitors, optimized SEO
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  Runner mobile app : Race discovery, mobile registration, registered event tracking, notifications
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  Organizer dashboard : Real-time statistics, registration tracking, accounting exports
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  Automated communication : Confirmation emails, reminders, personalized practical info
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  Race day management : Participant check-in, bib pickup, digital sign-in
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  Analytics and reporting : Detailed analyses per event, registration sources, conversion rates

Results

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  Rapid growth : Massive adoption by local and regional organizers
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  Organizer time savings : -70% administrative time thanks to automation
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  High conversion rate : 42% of marketplace visitors register for at least one race
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  Runner satisfaction : Simplified registration process and race centralization
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  Successful acquisition : Acquired in 2023 by established sports event market player